Joe Song

The Site: Flexible and stylish boutique for promotion of Target’s most stylish clothing and accessories. 
http://style.target.com

The Client: Already well known for their design-on-a-dime offerings, Target needed a site to regularly update with new product announcements, features about their relationships with top designers and frugal fashion tips.

My Role: Implementation of ongoing content and evolving design of blog. Each post has a slightly new feel that keeps the whole blog fresh.

The Technology: The site is built on WordPress but uses custom short codes and fields. In this way, the project is able to keep WordPress’ ease of use while using unique design features.

The Highlights: Designer’s directory from which users can quickly access any designer’s Target collection. Integration of Target’s universal header and footer navigation, including seasonal updates, into the WordPress theme.